In order to market towards the halal industry. One must understand the importance and the need of the religion of Islam.
أشهدُ أنْ لا إلهَ إلاَّ الله
وأشهدُ أنَّ محمّدًا رسولُ الله
(ASHHADU ALLA ILAHA ILLALLAH, WA ASHHADU ANNA MUHAMMADAR-RASULULLAH)
The above section is a statement. It’s a full candid commitment to a peaceful religion and ideology. A religion that promotes peace, prosperity, and unity. It forbids evil and promotes life and justice.
How Islam Reflects on the Halal Market
Islam has rules, and those who submit their will to God will follow these rules (In Sha Allah). Muslims and the rest of mankind are sinners, so being able to repent for your sins is a blessing from the lord of the worlds (Alhumdulilah).
These are some mental principles Muslims will remember. A Muslim shows gratitude to their lord by following the Sunnah of Muhammad (Peace Be Upon Him).
The Sunnah of Muhammad (Peace Be Upon Him) is a way of life. Being able to commit to his way of life only betters the belief of a Muslim, and his eternal resting place, which will be paradise (In Sha Allah). Muslims will follow the Sunnah of Muhammad (Peace Be Upon Him), and Muslims will follow the guidelines of the Holy Quran in order to achieve the greatest victory, which is the day of ease, a day of acceptance to paradise. A day you have earned God’s mercy (In Sha Allah).
What Do Muslim Consumers Want?
Muslims are very focused (In Sha Allah) to achieve the ultimate goal of paradise. In order to do so, a Muslim follows rules that meet their standards. This includes the indulgence of services and products. If you do not have a product that meets halal standards, you can not foresee a profitable margin within the halal market, or amongst the Muslim consumer group.
But if you offer a product or service that meets the halal standards, and your brand represents or promotes the positive well being of the human race, then you have an inkling of influence amongst the Muslim consumers in the halal industry. Being able to resonate with the Muslim consumer group, and it’s population, will only better your chances of achieving a return on your investment from Muslim Marketing.
Understanding how to market to the Muslim consumer group, and knowing how to communicate with them is also essential to providing valued services, products, promotions, and to better your branding towards this unique and wondrous market niche.
Essentially, What Do You Need to Know About the Muslim Consumer Group?
Muslims ultimately care about one thing. That is to go to paradise. If Muslims please their lord by following the Sunnah and the Holy Quran, as well as to have faith, then they will ultimately achieve that goal (In Sha Allah). At the end of the day though, Only God is the Judge. He truly knows who earns their spot in heaven or hell.
Muslims fear God because the lord of the universe has the ability to send them to hell.
So when all is said and done, a Muslim expects to live a life where he can follow and practice his religion freely, and peacefully in society.
A business or company offering services that just so happens to meet the needs of the halal market standards, and it’s brand can coincide ethically with the Sunnah of the Prophet Muhammad (Peace Be Upon Him) and the Holy Quran’s teachings, then that business has an opportunity to offer their services and/or products to the well-known, lucrative, Billion Dollar U.S. halal market.